Hydrow, Inc.
As a Designer at Hydrow, I’ve had the opportunity to work on various visual marketing materials ranging from print to digital and video assets. Here’s an overview of some of the projects I worked on:
Amazon storefront rebrand
In this section, I showcase my work rebranding Hydrow’s Amazon storefront, where I was responsible for creating a fresh, visually appealing, and user-friendly design. The goal was to enhance the customer experience while aligning the storefront with the brand's updated identity. Through thoughtful layout adjustments, optimized product displays, and cohesive brand elements, I successfully improved the storefront’s aesthetics and functionality, driving increased engagement and sales.
Carousel images
29 assetsA+ Page content
32 assetsHomepage
42 assetsCampaigns in new brand identity
Cyber Monday
Metrics pendingThe Cyber Monday campaign shifts the highlight from Black Friday purple to royal blue- more reminiscent of a cyber sale. After Black Friday, Cyber Monday has to feel fresh, while remaining within the “holiday sale” family.
SMS ads
8 assetsEmails
32 assetsGoogle (banner) ads
42 assetsBlack Friday
Metrics pendingBlack Friday is Hydrow’s biggest sale of the year. Leaning heavily on vibrant colors, the black backgrounds help the colors pop while simultaneously giving the feeling of Black Friday everyone immediately recognizes.
SMS ads
17 assetsEmails
71 assetsGoogle (banner) ads
68 assetsSocial ads
64 assetsLabor Day sale
Metrics pendingOur most recent sale for labor day was our first opportunity to utilize our new brand identity with fresh colors, typography, and treatments. I was worked on many different SMS ads, Emails, and banner ads for this campaign.
SMS ads
14 assetsEmails
52 assetsGoogle (banner) ads
56 assetsFlash sale
Metrics PendingThe flash (blowout) sale utilized our new promo orange, which helps the product pop, and allows our messaging to stand out with high contrast. I was responsible for numerous SMS ads, emails, and banner ads for this campaign.
SMS ads
6 assetsEmails
6 assetsGoogle (banner) ads
3 assetsCampaigns in old brand identity
Summer Cyber week sale
metrics pendingThe summer cyber week sale was one of our last campaigns in our original branding style. True to our roots, this campaign was heavy on blues and wave forms that help to add motion to the compositions. I worked on many aspects of this campaign- but primarily social ads and emails.
Social Ads
6 assetsEmails
22 assetsTop of funnel video ad campaign
campaign as a whole Drove one of the strongest CTR's ever at 1.60%
Strongest individual ad performance of 11.35% CTRThis series of video ads was aimed at prospects in the top of the sales funnel. The goal was to educate the audience about the benefits of Hydrow while introducing the brand image in an exciting, intriguing way.
Fitness Quiz Campaign
Drove significantly above average traffic for a minor campaign,
with a 27.43% Open Rate, and a 2.91% Click-Through RateThe idea behind this campaign was to get our audience excited about taking a quiz that would determine the best workout plan tailored to them. The Hydrow membership includes all of our “on the mat” workouts that don’t require a rower. The idea was to ease prospects into the Hydrow family by offering personalized workouts that could be done anywhere.
Social Ads
6 assetsEmails
3 assetsBlack Friday / Cyber Monday sale
Drove the highest number of purchases from Meta ever
Sales during holiday increased 172% YoY, clicks by 200%, and CTR by 69%This campaign was by far the largest during my time at Hydrow. The holiday season between Black Friday and Cyber Monday is one of the biggest sales opportunities of the year. In order to capitalize on this, I crafted a bold, eye catching design system that we could apply to every platform.
Website placements
8 assetsEmails
42 assetsSocial ads
96 assetsProblem solving
Part of the Black Friday and Cyber Monday deal was a free gift with any rower purchase. I had limited space to advertise the rowers- which must also include all aspects of the sale. Internally, we deliberated on the best way to display this information in a digestible way. With my background in video, I found the best way to solve this problem was to incorporate motion. This way, we could show all the bundled items one at a time without it feeling overwhelming.
Product UI/UX
Updating workout thumbnails, hero images, titles and banners was a weekly task at Hydrow. Part of my job was to be sure each collection displayed consistent visuals across all product UI screens. This is one example of all the different ways one workout collection could be presented to the user.